- Mr. Chapell is widely recognized as a thought leader on issues
of privacy, consumer perception and interactive marketing. He
is a regular contributor to the iMedia Connection, the DMNews
and the International Association of Privacy Professionals'
Privacy Officer Advisor.
Protect Your Brand from Rogue Affiliates - iMedia Connection, September 01, 2006 (Agents, accountability, and affiliate networks).
Reaching the Mobile Consumer - iMedia Connection, August 18, 2006 (Data collection and mobile ad targeting).
Behavioral Retargeting 101 - iMedia Connection, July
07, 2006 (BT, search, and privacy issues).
Status on Mobile Spam - iMedia Connection, June
02, 2006 (SMS Spam - definitions, sources, and solutions).
Click Fraud Solution? - iMedia Connection, May
08, 2006 (Click fraud, authentication, and potential privacy
Targeting: Five Issues - May 03, 2006 (Avoiding
the hype and reclaiming the promise of BT).
Advertisers Responsible for the Actions of Their Agents?
- TRUSTe Advocate, April 2006 (Lawmaker outlines marketing
Exclusive Q&A with the NY AG's Office - iMedia
Connection, April 26, 2006 (Adware, affiliate networks, and
policing online agents).
Mobile Marketing and Privacy - iMedia Connection,
April 17, 2006 (Industry experts chart initiatives for the future).
with WhenU's Bill Day - iMedia
Connection, April 12, 2006 (Providing consumers value and building
a brand through privacy).
Solution Strategies for Spyware - iMedia Connection,
April 03, 2006 (Legal, technical and media based alternatives).
Marketing & Opt-In - MMA Newsletter, March
2006 (Balancing geographic targeting and consumer concern).
Would a National Privacy Law Do to Your Marketing? -
DM News March 06, 2006 (Microsoft backs congress on limiting
May Upend Online Marketing Model - iMedia Connection
February 27, 2006 (New legislation's effect on data collection).
Marketing and the Consumer - iMedia Connection
February 15, 2006 (Email certification's effect on email marketing).
Full Disclosure - iMedia Connection February 6,
2006 (Building consumer trust in "buzz" marketing).
Still Aren't Careful Enough With Their Personal Information
- DM News January 23, 2006 (The business role in
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