Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990’s; generating business with Citibank, Coldwell Banker and several other top tier advertisers. After several years at the agency, Chapell moved to New York and founded the privacy program at Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell also directed Jupiter's marketing, sales and compliance operations.
After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell also worked with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.
Chapell founded Chapell & Associates in October of 2003. Since then, he has helped dozens of organizations increase the transparency of their business practices. Chapell & Associates has been instrumental in the development of emerging best practice standards for online marketing and media.
Chapell is widely recognized as a thought leader on issues of privacy, consumer perception and interactive media and marketing. He is a regular contributor to the iMedia Connection, the DMNews and the International Association of Privacy Professionals Privacy Officer Advisor.
Chapell is a member of the DMA’s Interactive Marketing Advisory Board, co-chair of the NYC chapter of the IAPP, and co-chair of the Mobile Marketing Association’s Privacy and Preferences Committee. Chapell is also a popular columnist, and his work appears regularly in iMedia Connection, the DMNews, and the International Association of Privacy Professionals’ The Privacy Advisor. Chapell is also an oft-requested speaker at industry events such as the iMedia Summits, Gartner events, Mediapost OMMA events and IAPP Conferences.
Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is a research fellow on the Ponemon Institute's Responsible Information Management Council, and is the New York Chapter Chairman of the International Association of Privacy Professionals and is a Certified Information Privacy Professional.
Elise Berkower comes to Chapell & Associates after spending six years as DoubleClick’s Senior Privacy Compliance Officer. Berkower was responsible for helping DoubleClick’s ad serving, email and direct marketing, search, and website analytics clients address privacy issues.
Before coming to DoubleClick, Berkower served as the Director of Adjudication at the New York City Department of Consumer Affairs, where she ran the agency’s “court,” supervising its administrative law judges and presiding over some of the agency’s highest profile hearings. In addition, while at the Department of Consumer Affairs, Berkower served the Civil Service Bar Association as its Secretary, Second - and then First - Vice President, and was appointed to the Appeals Panel of the Environmental Control Board.
Berkower began her legal career at a small tenants’ rights law firm, and later clerked for a New York State Supreme Court Justice.
Formerly a Co-Vice-Chair of the Association of Corporate Counsel’s Privacy Committee, she is currently a member of the Information Technology Law Committee of the Association of the Bar of the City of New York, and serves on the Advisory Board of the International Association of Privacy Professional’s publication, The Privacy Advisor. Berkower graduated from Barnard College, earned her law degree at the Benjamin N. Cardozo School of Law, and is a Certified Information Privacy Professional.
Scarborough joined Chapell & Associates in March 2004. As
Manager of Market Intelligence, Scarborough covers both the
search and online profiling space for Chapell & Associates.
In addition, he documents internal processes for conducting
evaluations of client privacy practices.
Scarborough previously worked in the offices
of Senator Domenici (R-NM), where he assisted legislative aides
with the Senator's role as Chairman of the Senate Energy Committee.
Prior to this, he was with e-thePeople.org, a non-profit organization
dedicated to promoting deliberative democracy online.
2005 by Alan Chapell & Associates LLC