Chapell & Associates
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Strategy | Compliance

Strategic Consulting Practice

Chapell & Associates acts as outside counsel and chief privacy officer for technology firms. We leverage our unique perspective in the digital advertising and media marketplace to identify industry trends and best practices – to enable our clients to achieve their goals in the following verticals:

• Affiliate Marketing
• Behavioral Advertising
• Cross-Device Attribution
• Email Marketing

  • Internet of Things
  • Precise Location & Mobile
  • Programmatic Media
  • Social Networking
  • Business Strategy Assessment - Are you working with the right partners? Have you identified your best prospects or customers? What metrics are you using to evaluate your progress toward critical business goals? Chapell & Associates will evaluate your business plan, strategy, partnership and/or investment opportunity based upon our in depth knowledge and experience of interactive ecosystems.
     
  • Data Reviews - As illustrated by much of the recent merger activity, organizations with ad-supported business models are increasingly evaluated by their ability to utilize their data reserves to drive relevant messaging. Larger entities often find themselves sitting on billion dollar reserves, but have little idea how to leverage that information. Chapell & Associates can evaluate the information your organization has, and show you how you can utilize that data legally, ethically, and profitably.
     
  • Strategy Sessions - We offer half or full-day meetings during which clients confidentially share all or part of their business plans and Chapell & Associates provides an assessment of where their organization fits within the spectrum of emerging best practice standards, outline key areas of risk, and proffer practical suggestions for advancing their goals.
     
  • Market Research / Competitive Intelligence - Wouldn’t you like to know how the marketplace may react to a business strategy you are considering? Chapell & Associates can help. We have relationships with a myriad of business leaders across several industries and are able to have confidential discussions on how the rest of the ecosystem might respond - helping you make more intelligent decisions.

Chapell & Associates

692 Greenwich Street
Suite #5
New York, NY 10014

T: 917-318-8440