Chapell & Associates
Home Practices About Us Contact Us Blog Articles Speaking

2005 Articles

Targeting, Search and Privacy Concerns -
ImediaConnection December 19, 2005 (Search engine use of behavioral targeting).

Personalizing Search -
ImediaConnection December 6, 2005 (Balancing relevancy and consumer control).

Consumers Still Don't Trust the Internet -

ImediaConnection November 14, 2005 (Mixed news from a Consumers WebWatch report).

Why Consumers Trust American Express -

ImediaConnection October 24, 2005 (The ROI of protecting consumer privacy).

Counting on SafeCount? -

ImediaConnection October 19, 2005 (The state of cookies and consumer education).

Why CPA is not a Cure for Click Fraud -
ImediaConnection September 15, 2005 (Looking for the search space's panacea).

A Tale of Two Anti-Spam Strategies -
ImediaConnection August 31, 2005 (Consumer confidence and consumer security in email marketing).

Only You Can Prevent...Privacy Concerns? -

ImediaConnection June 23, 2005 (Raising awareness on privacy issues).

Avoiding the Plight of the Music Industry -

ImediaConnection May 25, 2005 (Comparing P2P and cookie-blocking).

Spyware, Adware, and the Future -
ImediaConnection May 17, 2005 (Adware best practices).

Cookie Saga: Consumer Education Needed -
ImediaConnection May 09, 2005 (Toning down the cookie debate).

Consumers Don't Bite the Cookies -

ImediaConnection March 21, 2005 (Consumer distrust of online marketing).

Large Databases Bring Large Responsibility -
DMNews March 14, 2005 (Data collection & government regulation).

Spam Buyers: 'Who Are These People?' -

DMNews March 9, 2005 (Understanding why spam succeeds).

How to Select and Adware Partner -
ImediaConnection February 24, 2005 (Adware practices for advertisers).

Value of Message is Key for Consumers -
ImediaConnection January 19, 2005 (Consumer Perception & Privacy).

2005 Privacy & Marketing Predictions -

ImediaConnection January 10, 2005 (Predictions for 2005).