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2004 Articles

"Make Love Not Spam" Questioned -
ImediaConnection December 9, 2004 (Lycos Europe's crusade against spam).

TiVo 2.0 -
ImediaConnection November 30, 2004 (Tivo's new advertising strategy).

The Good Word on Word of Mouth -
ImediaConnection November 24, 2004 (Word of mouth advertising and privacy).

CA's Privacy Law Takes Effect in January -
DMNews.com November 18, 2004 (Privacy Rights Clearinghouse suit against pharmacy)

Sealing the Deal -
ImediaConnection November 15, 2004 (TRUSTe & Net Creations point of collection seal).

What a Teen Consumer Wants -
ImediaConnection October 19, 2004 (Advertising data collection, privacy and teens).

Albertson's Case Shows Hazards of Privacy Waters -
DMNews.com October 12, 2004 (Privacy Rights Clearinghouse suit against pharmacy)

Amazon.com's A9 Adventure -
ImediaConnection October 6, 2004 (Amazon's release of the A9 enhanced search functionality).

Seal of Approval -
ImediaConnection September 29, 2004 (Discussion of Online Trust Metrics: Seal and ratings programs).

The Advertiser is Watching -
ImediaConnection September 16, 2004 (RSS and other marketing channels can put the consumer in control).

Are Blogs the Once-ler of the Net? -
ImediaConnection August 25, 2004 (A discussion of marketing blogs)

Greco Needs to Repair DMA's Relationship With AIM -
DM News August 16, 2004 (An analysis of the Association for Interactive Marketing)

Why Did DidTheyReadIt Become So Controversial?
-
DM News August 9, 2004 (An explanation of the importance of properly positioning a privacy sensitive technology).

Pizza and Privacy -
ImediaConnection August 5, 2004 (A discussion of the recent ACLU pizza video as an example of an effective privacy-marketing strategy).

Dangerous Liaisons? -
iMediaConnection July 14, 2004 (An examination of the authentication challenges of Social Networking Sites).

Dangerous Liaisons -
NY Enterprise Report July 13, 2004 (The story of an aggressive email marketing campaign gone awry).

Playing the Games -
ImediaConnection July 8, 2004 (A discussion of video game ad networks)

I'd Like a Pizza With Onions and Meatballs -- but HOLD the Arrest Warrant -
DM News July 6, 2004 (A discussion of pizza delivery services selling their customer lists).

A Piece of the PII -
IMediaConnection June 16, 2004 (Behavioral targeting will only work if consumers, marketers really understand value of personally identifiable information).

Who's Best to Oversee Spam Problem? -
DM News June 8, 2004 (An analysis of the dot-mail proposal outlined by Spamhaus).

The Real Problem with Gmail - ImediaConnection May 20, 2004 (Discussion of Google's Gmail and how they may have positioned the product in a more privacy friendly way).

Don't Ask Your Customers to Assume the Risk of Data Security -
DM News May 5, 2004 (Reprinted in the June issue of Privacy Officer Advisor)

Privacy and Data Collection Strategies -
DM News February 24, 2004 (Discussion of the grass roots marketing and data collection programs used by many tobacco companies).