Love Not Spam" Questioned -
December 9, 2004 (Lycos Europe's crusade against spam).
ImediaConnection November 30, 2004 (Tivo's
new advertising strategy).
Good Word on Word of Mouth -
24, 2004 (Word of mouth advertising and privacy).
Privacy Law Takes Effect in January -
November 18, 2004 (Privacy Rights Clearinghouse suit against
the Deal -
ImediaConnection November 15, 2004 (TRUSTe
& Net Creations point of collection seal).
a Teen Consumer Wants -
19, 2004 (Advertising data collection, privacy and teens).
Case Shows Hazards of Privacy Waters -
October 12, 2004 (Privacy Rights Clearinghouse suit against
A9 Adventure -
ImediaConnection October 6, 2004
(Amazon's release of the A9 enhanced search functionality).
of Approval -
ImediaConnection September 29, 2004
(Discussion of Online Trust Metrics: Seal and ratings programs).
Advertiser is Watching -
16, 2004 (RSS and other marketing channels can put the consumer
Blogs the Once-ler of the Net? -
August 25, 2004 (A discussion of marketing blogs)
Needs to Repair DMA's Relationship With AIM -
News August 16, 2004 (An analysis of the Association for Interactive
Why Did DidTheyReadIt Become So Controversial? -
DM News August 9, 2004 (An explanation of the importance of
properly positioning a privacy sensitive technology).
and Privacy -
August 5, 2004 (A discussion of the recent ACLU pizza video
as an example of an effective privacy-marketing strategy).
iMediaConnection July 14, 2004 (An
examination of the authentication challenges of Social Networking
Dangerous Liaisons -
NY Enterprise Report July
13, 2004 (The story of an aggressive email marketing campaign
the Games -
ImediaConnection July 8, 2004 (A discussion
of video game ad networks)
Like a Pizza With Onions and Meatballs -- but HOLD the Arrest
DM News July 6, 2004 (A discussion of
pizza delivery services selling their customer lists).
Piece of the PII -
IMediaConnection June 16, 2004
(Behavioral targeting will only work if consumers, marketers
really understand value of personally identifiable information).
Best to Oversee Spam Problem? -
DM News June 8,
2004 (An analysis of the dot-mail proposal outlined by Spamhaus).
Real Problem with Gmail - ImediaConnection May
20, 2004 (Discussion of Google's Gmail and how they may have
positioned the product in a more privacy friendly way).
Ask Your Customers to Assume the Risk of Data Security -
DM News May 5, 2004 (Reprinted in the June issue of Privacy
and Data Collection Strategies -
DM News February
24, 2004 (Discussion of the grass roots marketing and data collection
programs used by many tobacco companies).